The Chrysler Corporation has a wonderful and interesting history. It started with Walter P. Chrysler and the Maxwell Motors re-organization in 1925. Through the years Chrysler has offered many engineering and design features that were leading the auto industry. The first Chrysler automobile had both oil and air filters plus a pressurized lubrication system. Later models introduced four wheel hydraulic brakes and rubber engine mounts. In the mid-1930’s Chrysler built the Airflow, the first auto maker to consider aerodynamics and an all steel unibody type construction. The 1950’s brought us the first Hemi engine and the Virgil Exner “Forward Look”. We also could buy the first “Muscle Car”, the 1955 Chrysler 300. The 1960’s found Chrysler experimenting with Turbine power and building High Performance cars with 426 Hemi engines. The 1970’s brought us the Challenger and ‘Cuda. The 80’s had Shelby Daytona’s and GLHS’s, the 90’s introduced a V-10 Viper. So many exciting “American Dream Cars”, but what will the future bring?
Earlier this month, the New Chrysler Corporation presented their five year plan. Following the forced bankruptcy which gave Fiat (Fix It Again Tony) a 20% interest and managerial control of the “new” Chrysler, many feared there was no future. During the six hour long presentation, many planned changes were discussed, some good, many bad from a car nuts perspective. The Viper will cease production after just 500 additional units are completed. A new sports car is planned, but with Fiat influence. It seems the Challenger and Charger will continue, but with more emphasis on smaller engines, will they just be in name only. Lets hope the HEMI survives!! There are plans for continued involvement in Motor Sports. Team Penske will continue at NASCAR. Dodge trucks will become a separate Ram division and late next year, Fiat will import their mini Fiat 500 to be sold from Chrysler showrooms. With all these changes and heavy Fiat involvement, will Chrysler survive as an exciting American car company or just another International producers of small, fuel efficient “jelly beans”.
From its 1925 inception amid the bankruptcy, re-organization of the Maxwell Motor Company and now the Obama Administration’s forced bankruptcy of 2009, Will Chrysler survive this? We can only hope for the best. What do you think? We look forward to your opinion and comments. 49 Comments 49 Responses to “Does Chrysler have a future?”